ready to discover your brand’s personality?

Let’s mind-map your brand

Kareracter Academy [beta] is a program designed to offer accessible branding education through mind-mapping to empower you to visualize your dreams, organize your ideas, and, ultimately, build a signature brand. We’re combining our branding expertise with the ideation process we’ve refined over the years to create mind-mapping solutions that help discover your brand’s personality.

Applications open Fall 2021

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Kareracter Academy Terms & Conditions

What you’ll learn

In this 6-week intensive, we’ll host 1 topical live mind-mapping course per week. If you are unable to make the live sessions on Zoom, no worries! You’ll be able to access the session recordings for the duration of the program. Each module will be accompanied by an assignment. In addition, you’ll be a part of an intimate cohort experience where you’ll be able to participate in polls, prompts, posts, questions, and conversations before, during, and after our live workshops.

Course modules

1. Self-discovery

Alexa, play “Closer to My Dreams” by Goapele. Let’s spend some time unpacking everything YOU and how your brand will get you closer to your dreams.

2. Prototype

Alexa, play “Prototype” by Outkast. Who’s your ideal customer? Let’s create them.

3. Brand-positioning

Alexa, play “One In A Million” by Aaliyah. How can you stand out in the crowd?

4. Unique selling proposition

Alexa, play “I Can Love You” by Mary J. Blige. How can you love your clients better than your competitors?

5. Offerings matrix

Alexa, play “Customer” by Raheem DeVaughn. What are you services/products are you offering your audience?

6. Brand personality

Alexa, play “Brand New” by Drake. By the end of our course, your brand personality will have you feeling brand new. You’ll have everything you need to build a signature brand.

Kareracter Academy Terms & Conditions