Client

Mielle Cares

Mielle Cares, a nonprofit founded by Monique and Melvin Rodriguez of Mielle Organics, is dedicated to strengthening the mental resilience and well-being of teenagers through transformative programs. To amplify this mission, Kareracter developed the brand identity for MiMental Mindset, Mielle Cares' signature after-school initiative. Launching at Thornton Township in Harvey, IL—the founders’ alma mater—MiMental Mindset empowers teens to build emotional strength and resilience in an inclusive, supportive environment. Through our work on this project, Kareracter helped create a brand that not only reflects the organization’s values but also resonates with the local community, supporting a lasting impact on youth mental health.